Four campaigns.
One afternoon. Designed by AI, finished by humans.
A complete set of campaigns built for Raisin’s U.S. savings marketplace — landing pages, display ads, decks, one-pagers, ebook covers, and nurture sequences across four target consumer segments.
From cloned brand to autonomous operator.
A staged rollout that starts by feeding finished assets into Raisin’s existing Bloomreach and Contentstack workflow, then progressively moves execution — deployment, then authoring — into CharacterQuilt agents.
Four consumer segments. One marketplace.
Each campaign packages a personalized landing page, two display ads, an ebook cover, two email headers, fourteen platform-resized ads, an eight-slide deck, a one-pager, and a three-email nurture sequence.
Retirees & near-retirees
For savers 55+ who want predictable, FDIC-insured retirement income across multiple maturity dates — without juggling six bank accounts. The hero stat: 4.10% APY EverBank, 3.95% APY 12-month Freedom Bank CD, $10M+ FDIC coverage.
Emergency fund builders
For Gen Z and Millennial savers building their first three-to-six month cushion. The hook: their checking pays 0.01% APY. Raisin pays 4.10%. $1 minimum. Zero fees. Up to $1,500 cash bonus.
Down payment savers
For renters becoming homeowners. 1-to-3-year savings horizons that need yield without losing day-of-closing liquidity. The hero product: 3.95% APY no-penalty CDs with 1-2 business day transfers.
High-net-worth cash
For affluent savers with $250K+ in cash facing the FDIC concentration limit at any single bank. Raisin diversifies across 100+ insured institutions for up to $10M+ in pass-through coverage. SOC 2 certified. Zero fees.
